Voile new look

New Voilé Snowboards Brand Identity

[small]Salt Lake City, Utah, April 25, 2013[/small]

Voilé Manufacturing has been making durable lightweight backcountry equipment for over 30 years. After practically inventing the modern splitboard in 1995, Voilé has spent the past two decades perfecting, progressing, and promoting the sport of big mountain backcountry skiing and boarding.

After years of defining and refining the backcountry skiing and splitboarding industry, Voilé is finally doing the same for its brand identity. The new primary and secondary logos, designed by Salt Lake design firm Infinite Scale, updates and simplifies Voilé’s look, providing a cohesive branding system for use on everything from topsheets to print ads. “This represents a unification of the skiing and splitboarding sides of Voilé,” said Dave Grissom, Marketing Director at Voilé, “while still keeping the soul of the company firmly in the backcountry, where it belongs.”

www.voile.com

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