As an outdoor brand, Rip Curl wants to preserve its playground. Since the beginning Rip Curl had a strong determination to be environmentally responsible and to encourage its crew to participate in achieving this. Everybody needs to feel responsible of preserving our environment. As a brand made by surfers for surfers we are all passionate and we all feel close to our environment. Big brand need to lead the change. However we don’t want to claim that we are eco-friendly and sustainable if we are not a 100%. Preserving the environment is not about claiming everywhere, it’s about real change in our way of consuming.
Yes for sure! We are always looking for policies in order to compensate or reduce our carbon emissions.
These are only few policies among others. And we keep on finding different ways to reduce our footprint.
I guess to become eco-friendly you first need to be aware of the extent of your carbon Footprint. We made a full report before and after we launched our recycled line of moutain wear. The first report gave us many details about the textiles we were using that were not sustainable, about the new label we could use.
We start the change with the Search series line, which is Bluesign certified, PFC free and which is using recycled materials. The second report show us that we reduce by 43% our footprint per jacket produced (numbers from 16/17 range).To be as much eco-friendly as possible, you need to be patient. You can’t change everything in one day. Start knowing your weakness in eco-friendly conception, then change it one by one.
I guess as a surf brand, Rip Curl has always been aware of its own environment. But it’s always hard to really start the change. I will speak about Rip Curl European politic which I guess really starts with the Foundation Rip Curl Planet in 2006. We teamed up with WWW in order to finance sustainable projects. We had common goals and projects with Mountain Riders, Riders for Refugees and POW.
True. This year we start the rental program for our mountainwear line. It’s a pretty new concept to be able to rent your mountainwear outfit. We truly believe in this project which is for us, full of benefits:
• Clean, performant and modern outwear
• Lighter luggage
• Reasoned consumption, respectful about the environment
• Sustainable approach (less production, more use)
• Return on investment
• Adapts to the new modes of consumption: use rather than possess
The main idea is to stop overconsumption. If you go skiing only once a year, you don’t really need your own jacket.